Ahmed Emad Ali is a distinguished marketing and creative force at Ajad International, a leading Saudi food and beverage company with a portfolio of iconic brands such as dipnfly, Mug Coffee & Roastery, Zayton & Teen, Wolf Nutrition, Exit 5, and Nos Raghef. Since joining Ajad in 2024 as Marketing & Creative Director, Ahmed has been instrumental in driving brand growth and market presence through innovative strategies and compelling storytelling.
With a deep passion for elevating brands, Ahmed expertly develops and executes multi-channel marketing plans that span digital campaigns, influencer programs, PR, email marketing, SEO, traditional media, and creative content production. His holistic approach ensures seamless alignment of marketing initiatives with business goals, fostering strong collaborations with operations, suppliers, and complementary brands to maximize revenue and expand audience reach.
Among Ahmed’s standout achievements is the successful “Think Pink dipnfly” awareness campaign on Instagram, Snapchat, and Twitter, which triggered a significant surge in lead generation and trended at number two on Twitter in Q4. This campaign also garnered international recognition by being featured on Ads of the World, one of the premier advertising platforms globally.
Through continuous budget optimization, Ahmed streamlined marketing expenses by 10% without compromising campaign performance, demonstrating his sharp strategic acumen and resourcefulness. His social media initiatives have grown Ajad’s Instagram followers by 50%, significantly increasing engagement and customer connection.
Ahmed’s leadership in brand awareness campaigns has driven a remarkable 70% increase in brand recognition among key target demographics, reinforcing Ajad International’s stature as an innovator and market leader in the competitive F&B sector.
Beyond his professional accomplishments, Ahmed combines creative vision with strong leadership, exemplifying dedication, integrity, and relentless pursuit of excellence. His work is marked by a commitment to transforming marketing from simple promotion to meaningful brand experiences that resonate with audiences and fuel business growth.
Today, Ahmed Emad Ali stands as a beacon of marketing innovation in Saudi Arabia, continually shaping the future of food and beverage brands with creativity, strategic insight, and passion.