Aloki Batra stands as a trailblazing leader and creative visionary, currently serving as the Chief Executive Officer of FIVE Hospitality and The Pacha Group. Under his dynamic leadership, FIVE Holdings has expanded its global footprint, owning and managing a portfolio of iconic hospitality and entertainment assets that redefine luxury, wellness, and nightlife experiences across multiple continents.
Since the landmark acquisition of The Pacha Group in October 2023 by FIVE Holdings valued at €303 million Aloki has been instrumental in integrating world-renowned brands such as Pacha Ibiza nightclub, Destino Five Ibiza, Pacha Hotel, Toy Room, The Pacha Collection, and WooMoon into FIVE’s portfolio. This strategic move significantly broadened FIVE’s global reach, amplifying its influence in the hospitality and entertainment sectors.
Destino Five Ibiza, completely redesigned and relaunched in June 2025 as a five-star resort, embodies Aloki’s vision of combining design, wellness, and sustainability. The resort’s 159 chic rooms and suites, homegrown culinary concepts like Cielo, and vibrant beach experiences at Playa Pacha all reflect the free-spirited and innovative ethos of Ibiza. Entertainment remains a cornerstone, with a spectacular open-air stage that hosts world-class artists. The Pacha ICONS music series, alternating between Dubai and Ibiza, brings iconic party culture to new audiences, breaking commercial records and featuring top-tier artist lineups curated by Aloki himself, including Sonny Fodera, CamelPhat, Blond:ish, and Solomun.
Aloki’s leadership extends beyond hospitality to fashion, with The Pacha Collection capturing the island’s vibrant spirit through sustainable and ethical practices using eco-friendly materials like BCI and organic cotton. Collaborations with celebrated electronic music artists affirm the brand’s position as a global leader in club culture.
At FIVE Hotels and Resorts, Aloki’s commercial ingenuity and visionary mindset have propelled the brand into a dominant position in luxury hospitality. He’s the creative force behind acclaimed homegrown concepts such as The Penthouse Dubai, DJ Mag’s #1 Nightclub in the Middle East, Cinque, an award-winning Italian fun-fine dining venue recognized by the Michelin Dubai Guide, and Dubai’s most awarded pub, Goose Island Tap House. Under his watch, FIVE’s award-winning venues like Ronin and Playa Pacha have garnered Michelin, Gault&Millau, and Time Out Dubai Nightlife Awards.
FIVE’s signature ‘All-You-Can-Play’ hospitality philosophy delivers a year-round calendar of immersive nightlife, dining, and lifestyle experiences. Aloki’s curation includes Naughty Noodles Brunch in Shanghai, Skyline Saturdays in Dubai, and headline artist performances from talents like Marco Carola and French Montana, reinforcing FIVE’s reputation as a premier experiential brand.
Further expanding FIVE’s global influence, Aloki introduced pioneering concepts Cinque Studio, Soul St., and The Penthouse into FIVE Zurich’s portfolio. Signature experiences like Cielo and Paradiso have crossed borders, with Cielo now a showstopper in Ibiza and Paradiso gracing the iconic Pacha Ibiza nightclub. His passion for music birthed FIVE Music and FIVE Music Studio, creating a vibrant ‘Sound of FIVE’ through collaborations with elite producers and artists.
Aloki’s commercial acumen, evident since his tenure as Managing Director of FIVE Holdings, saw record-setting sales launches of FIVE Palm Jumeirah and FIVE Jumeirah Village, generating over USD 925 million within months. His innovative investor model enhanced the luxury real estate market by enabling buyers to lease hotel rooms back to the operator, ensuring stability and revenue growth. His leadership ensured early completion of FIVE Palm Jumeirah, enabling the repayment of a USD 300 million syndicated finance package ahead of schedule.
His educational foundation from Cathedral & John Connon School and Sydenham College, where he earned a Bachelor’s degree in International Business, underpins his strategic business leadership.
Aloki’s significant influence is reflected through numerous accolades: placing in Gulf Business’s Top 30 Most Influential CEOs in MENA, Arabian Business Indian Aces Changemakers, Forbes Middle East’s Top 100 CEOs for consecutive years, CEO Middle East’s Hospitality CEO of the Year, and being featured on multiple Arabian Business power and inspiring leader lists.
FIVE Hotels and Resorts, guided by Aloki’s leadership, has been recognized as one of the best workplaces across the UAE, Middle East, and Asia, while maintaining a highly engaged digital community exceeding 1.48 million followers—proof of its cultural relevance and operational excellence.
Aloki Batra’s visionary leadership consistently elevates global hospitality standards by blending culture, entertainment, sustainability, and entrepreneurial innovation. We honor his remarkable journey and commitment to crafting world-class luxury experiences that inspire guests and industry peers alike.
