Christian Salloum is a visionary leader and seasoned expert in food and beverage hospitality, with over 20 years of experience driving strategic growth, operational excellence, and brand development across the MENAT region and Europe. As the CEO and Managing Director of BrandPortunity Hospitality Consultancy based in Dubai, Christian spearheads innovative, data-driven solutions that help established F&B retailers and emerging concepts evolve, expand, and thrive in competitive markets.
Christian’s approach is grounded in crafting unique brand identities and compelling value propositions that resonate with diverse consumer bases. He excels at supporting entrepreneurs and investors with turnkey solutions, from concept ideation to seamless market execution, ensuring robust business models aligned with longevity and profitability of the business.
A master strategist, Christian has led over 100 projects and store openings across key markets including the UAE, KSA, Kuwait, Qatar, Bahrain, Oman, Jordan, Egypt, Lebanon, Turkey, and several European countries such as France, Belgium, Italy, Greece, and the UK. His expertise spans franchise advisory for key international brands, new market entry, business restructuring, operational optimization, and team development.
Throughout his career, Christian has been instrumental in driving leading franchise growth, negotiating complex partnerships, and delivering exceptional operational results. His strategic focus and strong leadership in streamlining operations, enhancing and supporting team performance, and elevating customer experience across multiple outlets have been instrumental in driving efficiency, consistency, and upholding brand integrity.
Known as a collaborative problem solver, Christian fosters strong relationships across different department marketing, finance, HR, and logistics teams to harmonize goals and accelerate business success. His passion for innovation and sustainability is reflected in the brands he improves shape creating memorable customer experiences rooted in strategic foresight.
Christian holds a Bachelor of Hotel and Restaurant Management and an Executive MBA from City, University of London. He is widely recognized as a thought leader featured in prestigious hospitality publications in the Middle East.
Christian Salloum’s transformative leadership continues to redefine food and beverage excellence within the global hospitality landscape, supporting the community with innovative ideas and experience, empowering brands and teams to deliver on their fullest potential.