Greg Gubiani: Mastering Hospitality Excellence as General Manager of Crowne Plaza Changi Airport

Greg Gubiani is a seasoned hospitality leader with over 25 years of global experience, currently serving as the General Manager of the award-winning Crowne Plaza Changi Airport in Singapore. Under his guidance, this landmark IHG property, featuring 575 rooms, seven meeting rooms, and several vibrant venues, continues to set the gold standard in airport hospitality, earning the prestigious World’s Best Airport Hotel title for the tenth consecutive year at the 2025 Skytrax World Airport Awards.

Greg’s expansive career has taken him across the Maldives, the Pacific, Australia, and Southeast Asia, working with celebrated luxury and lifestyle brands including Banyan Tree and InterContinental. He has led iconic hotels such as Westin, Le Méridien, and Aloft, bringing a wealth of expertise in managing city and urban hotels, resorts, and delivering operational excellence.

Specializing in orchestrating exceptional guest experiences, Greg blends strategic vision with hands-on leadership to inspire high-performing teams and foster innovation. His passion for enhancing operational efficiency is complemented by his keen focus on integrating technology and promoting a collaborative culture.

Recognizing his outstanding leadership and impact on Asia’s hospitality landscape, Greg was recently honored as one of Asia’s Most Influential General Managers (Hospitality) at the 2025 CMO Asia Awards. Presented by CMO Asia and the World Federation of Hospitality Professionals, this accolade celebrates excellence in leadership, innovation, and service across Asia’s hospitality and marketing sectors, highlighting Greg’s remarkable achievements and dedication to the industry.

Beyond the professional realm, Greg embraces a vibrant and balanced lifestyle, guided by his personal philosophy of “mens sana in corpore sano” a healthy mind in a healthy body. An avid squash player and body art enthusiast, his dynamic and adventurous spirit translates into his approach to hospitality leadership.

We celebrate Greg Gubiani for his remarkable contribution to elevating airport hotel experiences worldwide. His leadership at Crowne Plaza Changi Airport exemplifies dedication, innovation, and a relentless pursuit of excellence that continually sets new benchmarks in the global hospitality industry.