Sumaira Isaacs: A Visionary Leader in MICE and Destination Management

Sumaira Isaacs is a trailblazing hospitality and tourism leader, currently serving as General Manager at Gulf Dunes DMC, one of the region’s foremost destination management companies with over 30 years of legacy. Based in Dubai, Sumaira strategically drives MICE and event experiences across the UAE, Saudi Arabia, Qatar, Oman, Kuwait, Bahrain, and Jordan. Her leadership is defined by a passion for inventing and innovating, continuously elevating client experiences and showcasing regional destinations at their finest.

Her extensive career includes pivotal advisory and leadership roles with global organizations. She has spearheaded the Travel & Tourism vertical “Discover Tourism” under Global Management Consultants, delivering impactful projects across Pakistan, South Africa, the UK, UAE, and Canada including key contributions to Expo 2020 Dubai. Serving as an Advisory Board Member for both the Global Tourism Forum and the World Tourism Forum Institute, Sumaira influences strategic directions that shape the future of tourism.

Sumaira’s professional journey is marked by a commitment to creating sustainable tourism legacies that alleviate poverty, enhance professional education, and generate employment opportunities within the countries she serves. Her expertise ranges across business strategy, partnership development, project management, corporate branding, destination marketing, and digital engagement.

Beyond her executive roles, Sumaira is recognized as one of the “50 Global Inspirational Women to Look Out For 2022” by TITANIUM magazine, a tribute to her relentless drive, vision, and impact in advancing the travel and tourism industry globally. She has also earned accolades such as African Woman of the Year 2015 for most influential event planner internationally and the Woman Leadership Award 2012 by Asian Leadership Awards for outstanding leadership and societal contributions.

Known for her strategic foresight and collaborative style, Sumaira cultivates high-performance teams focused on innovation, flawless execution, and client satisfaction. Her expertise in managing large-scale events, corporate incentives, and marketing campaigns coupled with her passion for social entrepreneurship has made her a transformative force across the MICE and tourism sectors.

In addition to her industry achievements, Sumaira’s artistic talents and philanthropic spirit enrich her dynamic profile, reflecting a holistic approach to leadership that balances creativity, compassion, and commercial success.

Sumaira Isaacs continues to inspire and lead with resilience and purpose, making a significant difference in shaping destinations and hospitality experiences that resonate across continents.