The growth of modern sports infrastructure requires leaders who combine technical understanding, strategic vision, and strong operational management. Miya Hammad, Co-Founder and Chief Operating Officer of Soft Surfaces General Contracting, represents a new generation of business leaders shaping recreational and athletic environments across the Middle East and beyond.
With more than a decade of experience in executive management, sales strategy, and international market development, Hammad has established himself as a specialist in sports flooring and infrastructure development. His leadership at Soft Surfaces reflects a commitment to delivering high-quality sports and recreation facilities designed to support active lifestyles and modern urban communities.
Driving Innovation in Sports Facility Development
As COO of Soft Surfaces General Contracting, based in Al Khobar, Saudi Arabia, Miya Hammad oversees the company’s operational strategy and project execution. His responsibilities include managing project budgets and timelines, coordinating with clients and subcontractors, and ensuring that all projects meet industry standards and regulatory requirements.
Beyond operational management, he plays a critical role in developing business strategies that drive growth and profitability. Through continuous market research and industry engagement, he identifies emerging opportunities within the sports and recreation infrastructure sector.
Hammad also works closely with project managers and technical teams to ensure that projects are delivered successfully and meet the expectations of architects, designers, and clients. His leadership philosophy emphasizes teamwork, process improvement, and maintaining strong relationships with key stakeholders.
A Decade of Business and Market Leadership
Before joining Soft Surfaces, Hammad gained extensive experience in business development, sales management, and regional market expansion.
During his seven-year tenure at SARPCO (Saudi Rubber Products Co.), he held several strategic positions that contributed to his expertise in the sports and leisure construction sector. As Business Development Manager for the Eastern Region and Bahrain, he focused on identifying new markets, mapping customer and influencer networks, and supporting tender and bidding processes through technical and commercial planning.
Earlier roles included Assistant Regional Manager and Branch Manager in Riyadh, where he managed sales teams, built key client relationships, and worked to achieve regional sales targets while maintaining strong customer satisfaction standards.
His earlier professional experience also includes roles at Syncotts International and Franchise India Brands Limited, where he worked in sales marketing and key account management. These positions provided him with exposure to international markets including India, Pakistan, Bangladesh, and Nepal, helping him develop a global perspective on business development and customer engagement.
Academic Foundation in Business and Marketing
Miya Hammad’s leadership approach is supported by a strong academic background in business and marketing.
He earned his MBA in International Business with specialization in Marketing Management from the Indian Institute of Planning and Management (IIPM), New Delhi, where he focused on sales, distribution, and marketing operations. He also holds a Bachelor of Commerce (B.Com.) from the University of Kashmir, providing him with a solid foundation in commerce and business management.
His educational background complements his professional expertise in market research, supply chain management, and strategic business planning, enabling him to guide organizations toward sustainable growth.
Transforming Recreational Spaces for Modern Communities
Under Hammad’s leadership, Soft Surfaces has developed expertise in turnkey sports facility development, providing solutions that support schools, communities, and professional sports environments. The company focuses on delivering projects that integrate design, engineering, and construction to create high-quality recreation spaces.
By collaborating closely with architects, designers, and contractors, Hammad ensures that sports facilities are designed to meet the functional and performance requirements of modern athletic infrastructure.
His approach combines technical knowledge of sports flooring systems with strong operational management, enabling projects to be executed efficiently while maintaining high standards of quality.
Leadership Through Strategy and Collaboration
Throughout his career, Miya Hammad has focused on building teams, strengthening client relationships, and identifying opportunities in rapidly evolving markets. His experience in international business development, negotiation, and marketing strategy has helped him guide organizations through competitive and complex industry environments.
Fluent in English and Hindi, he continues to work across multicultural business landscapes, building partnerships and delivering projects across different regions.
As the demand for high-quality sports infrastructure grows across the Middle East and emerging markets, leaders like Hammad are playing an important role in shaping environments that promote health, recreation, and community engagement.
Recognition by Trending Leaders
Trending Leaders recognizes Miya Hammad for his leadership in sports infrastructure development and his contributions to advancing modern recreational environments across the region. Through his role at Soft Surfaces General Contracting, he continues to support the development of high-quality sports facilities while driving innovation and operational excellence within the industry.
For more information, visit www.softsurfacess.com,
or contact sales@softsurfacess.com
KSA: Office #01 (Ground Floor), Building #10, Tariq Bin Ziad St, Al Rakah Al Janubiyah, Al Khobar – 34227, Saudi Arabia. E: sales@softsurfacess.com. T: +966 54 178 7485/+966 0 13 843 8881
UAE: Blue Wave Tower, Second Floor, Office no. 43, Dubai Land, Blue Wave Tower, Dubai, Wadi Al Safa 5, UAE. E: uae.sales@softsurfacess.com. T: +971 50 833 1430
India: Srinagar, Jammu and Kashmir, India 190023. E: marketing@softsurfacess.com. T: +91 9149834003
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